Style - Marketing Jobs Style

Your Responsibilities Market Analysis & Customer Insights Analyse markets, competitors, and industry trends to identify opportunities Conduct customer research and develop buyer personas and journeys Translate insights into actionable recommendations for product and marketing strategy Go-to-Market & Positioning Define value propositions for products and solutions across different target segments Develop and drive go-to-market strategies for new and existing products Collaborate cross-functionally with Product Management and Sales to ensure alignment Product Narrative & Messaging Develop clear product narratives and messaging frameworks Translate complex product capabilities into compelling customer value Provide strategic messaging input for marketing campaigns and brand communication Sales Enablement & Content Develop strategic sales enablement materials such as presentations, battle cards and case studies Support the sales team with with positioning, product messaging and differentiation Align messaging across product, marketing and sales teams Your profile Degree in Marketing, Communications, Business, or a comparable field Several years of professional experience in Product Marketing, ideally in an international context Experience in the software industry is a real plus Familiarity with agile working methods and cross-functional collaboration Very good knowledge of Microsoft Office, especially PowerPoint, Outlook, and Teams; JIRA skills are a plus Fluent English skills (minimum C1 level) are a must German skills are an advantage Strong digital competence and a good sense for trends Structured, creative, and self-driven working style Excellent communication, organizational, and teamwork skills Even if you don’t meet every single requirement, but believe you’d be a great fit for us, we’d love to hear from you! What you can expect A workplace to feel good in: We offer a modern work environment with an adjacent office park, plus flexible and remote work options.